This project was a corporate identity for a theoretical new company that sold accessories. The company was called Caber, and they were to sell custom leather wristbands. It was named after the Scottish Highland Game's caber toss. The caber toss is a Scottish athletic game where each opponent is to toss a tapered pole (the caber) and make a successful toss. In order to accomplish a success the caber must turn end over end, and the distance is irrelevant.
The logo of this company was inspired by a celtic interlocking design. The company needed to represent what its name was stating. It was to be tough and dirty, but not too fancy, just as the caber toss is. The system consists of its identity, stationery, and also the packaging and actual product. The wristband tag allows each wristband to be custom to the costumer.