Recipe Book
Weekly Tasting, a subsidiary of WTSO, specializes in offering curated tasting sets comprising two to four bottles of wine, all sharing a common thematic thread. Each of these tasting sets is meticulously crafted by Weekly Tasting's sommeliers, accompanied by expert tasting notes and delectable food recipes. To date, there have been over 140 distinctive tasting sets, each paired with its own unique recipe suggestions.
As the holiday season approached, an opportunity arose to repurpose the extensive collection of curated recipes accumulated over time by Weekly Tasting. The creation of a Holiday Recipe book presented an innovative advertising strategy, allowing both the Weekly Tasting and WTSO brands to connect with their customer base in a fresh and engaging manner.
The recipe book served as a versatile communication tool across various platforms, enabling Weekly Tasting and WTSO to interact with their audiences in a unique way. It not only showcased the harmonious pairing of food and wine throughout the day but also inspired customers to experiment with dishes featured by Weekly Tasting, potentially enticing them to explore and acquire a bottle or two from WTSO's selection.
