WTSO Brand Guidelines

Wines 'Til Sold Out (WTSO) was founded in 2006, coinciding with the establishment of the original WTSO logo and color scheme. Over the years, the logo has undergone minor adjustments, but the brand's core colors have remained constant. Despite using these colors for an extended period, the company operated without a formal set of brand guidelines.

As the company embarked on larger projects, the need arose for comprehensive brand guidelines that could serve as a reference for every department. These guidelines were not only intended for internal use but also for external partnerships that were gaining momentum.

Another significant task during the creation of the brand guidelines was the integration of both Weekly Tasting and WTSO into a unified identity. Weekly Tasting, previously a sister company, is now featured on the primary WTSO website. Combining both brands within a single set of guidelines proved to be the most strategic approach. The official brand guidelines have ushered in a new era of consistency and flexibility for WTSO, becoming an indispensable resource for the organization.